Fordham University 2024-2025 UMC Impact Report - Report - Page 12
PAID
MEDIA
In FY25, we produced another dynamic
out-of-home (OOH) campaign, consisting of
billboards, transit ads, and digital displays,
to grow brand awareness across audiences.
145M
80M
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2024–2025 IMPACT REPORT
TELLING FORDHAM’S
STORY:
Impressions
Impressions from out-of-home
65M
Impressions from digital advertising
5%
lift in brand awareness from
out-of-home advertising (per Kantar)
We layered out-of-home advertising with
hypertargeted digital advertising to turn broad
awareness into action, with more than 145 million
total impressions.
