Fordham University 2024-2025 UMC Impact Report - Report - Page 4
2024–2025 IMPACT REPORT
RAISING FORDHAM’S PROFILE:
SEARCH
AND BRAND
AWARENESS
As we grow Fordham’s brand awareness across the country,
we continue to develop fordham.edu as our digital front door—
one that is easy to find and welcoming upon arrival. Part of
that strategy is strengthening search, bringing in both those
familiar with the Fordham brand and those new to it.
Growing Awareness
26% INCREASE
in Fordham-related
searches in the U.S.
year-over-year
