Fordham University 2024-2025 UMC Impact Report - Report - Page 8
2024–2025 IMPACT REPORT
TELLING
FORDHAM’S STORY:
SOCIAL
MEDIA
Social media remains one of
our most important tools in
engaging with prospective
and current students, alumni,
and the broader public alike.
We once again saw massive
growth on TikTok, with large
gains made on Instagram and
LinkedIn, as well.
DOING
MORE
WITH LESS
This growth across social
platforms came as we
created 37% fewer
posts overall—a
strategic choice to
curate more tailored
content to specific
audiences.
11%
increase in total social followers
121%
increase in TikTok followers
