Fordham University 2024-2025 UMC Impact Report - Report - Page 9
SOCIAL MEDIA HIGHLIGHTS
The Weeknd and Jimmy Fallon
6.1M impressions
(via @fallontonight)—showing that we go
beyond our platform audience
Day in the Life as a college
student on Broadway:)
790,545 impressions
16%
growth in LinkedIn followers
Regina Hall/Commencement
539,938 impressions
And in keeping with recent trends,
we saw a particularly enthusiastic
response to our video content, with
13.2M video views across social platforms—
a 335% increase in impressions
23%
growth in Instagram followers
